Technology has made an impact in virtually every aspect of life today. Gone are the days when people had to do things the traditional way, which is the difficult way to get things done. These days, you can easily get things done faster and easier with the help of technology. One aspect of the human life that has been positively impacted by technology is communication. In times past, people had to make the journey to where they need to be or to see someone. These days, however, they only need to make the call and they will be in contact with the person instantly and at any time they feel like it. The impact of technology is simply incomparable. In the remaining part of this write-up, we will show you some of the effects of technology on communication.
New media for better communication
The traditional media does not compare with new media at all. Gone are the days when people had to purchase newspapers before one could learn about what is going on. In those days when newspapers reigned supreme, you may not even be able to get the newspapers for several days after the news had been published. These days, however, news is published on the social media platforms and reported in real time to enable people get access to news at any time of the day or night. You can follow news these days if you are connected to the internet and without ever purchasing newspapers.
Attention span of potential readers is reducing by the day and many do not have the patience to read newspapers. The new media eases the process a great deal by presenting the news in other forms like images and videos.
Communication in marketing
Marketing has benefited a great deal from technology. These days, sellers can communicate to the potential buyer via a more effective route, which is termed digital marketing communication. As a result, the sellers can reach more potential customers than when they had to go through the traditional way of marketing. This increases the chance of profitability and can further promote the business.
Technology enables the business to:
- Publish targeted ads that can reach the desired customers for a more effective response
- Improve the quality of customer service so that the needs of the customers can be met more effectively.
- Easily carry out research about the right products to sell and the right audience to target
- Sell at any time even when their physical stores are shut.
- Sell without having a land bases shop.